Dental marketing consultant for UK private practices:one owner for the whole growth system

The problem with fragmented vendors

The usual set-up is an SEO agency, a separate ads agency, a web developer who has moved on, and nobody joining it up. Each vendor reports on its own channel. When results dip, each one points at another.

The practice ends up paying for activity it can't trace to patients. Rank reports and click reports arrive every month. None of them say which spend produced a booked consultation.

Big treatments are slow decisions

Implants, full-arch, orthodontics and cosmetic work are not impulse buys. A patient researches for weeks, sometimes months. They compare practices, worry about cost and pain, go quiet, and come back. Then they book, or they don't.

Winning that patient means being useful at each stage: a page that answers the first question, treatment and price pages that hold up against the practice down the road, visibility when they search again, an ad when they are ready, and a booking that is tracked back to where it started.

Split across several suppliers, each stage is somebody else's job and the gaps between them are nobody's. With one owner, the whole decision is planned as one campaign from one set of research. When patients drop out at a stage, I can see which one, because I built all of them, and I fix that stage rather than buying more traffic.

One owner, one system

I plan search, paid media, content, the website and tracking from the same research, and I do the work myself, with my own automation for research, drafting and checks; I review and approve everything that goes out. There's no account manager passing messages to a junior. The person you email is the person who changed your campaign yesterday.

That matters when something breaks. If the implant page ranks but nobody books, I can see whether the problem is the page, the ad sending traffic to it, or the tracking that reports on it, because I built all three. You can read what an engagement includes module by module, and the way an engagement runs month by month.

Delivery is remote by design. Everything runs inside your own accounts: your website, your Google Business Profile, your ad accounts, your analytics. You can see every change as it happens, and you keep everything if you ever leave. Reporting is a live dashboard with a short written summary each month, rather than a monthly meeting, and calls are scheduled within UK working hours.

Measured on booked revenue

Most dental marketing reports count leads. A lead is an enquiry: a form, a call, an online booking request or a message. It isn't a patient, and it's certainly not a completed implant case.

I measure against booked and completed treatment instead. That means connecting your booking or practice management system (PMS) back to the ad platforms, so the ad platforms optimise towards people who book rather than every form fill. Booked and attended consultations and treatment starts go back to Google Ads within its upload window (90 days for offline import, under Google's import guidelines); treatment completed later is measured in your own report. Meta gets less than Google: two stage events, a booked and an attended consultation, with no treatment detail, sent only with the patient's recorded explicit consent and hashed, and Meta may restrict or reject them for a health advertiser. The time limit is explained on what each booked consultation cost. The technical name for this is dental marketing attribution: matching an outcome in your diary back to the click or search that started it.

A conversion action is the thing an ad platform is told counts as a result. If that is set to "form submitted", the platform will find you more form submissions. If it's set to "consultation booked" or "treatment started", it has something far more useful to aim at.

I will not report a number I can't verify. If tracking is broken, I say so and fix it before anyone reads meaning into the figures. There's a longer explanation of measuring marketing against booked revenue if you want the detail.

Chart your marketing like a BPE

You screen every new patient in six sextants. Do the same for your marketing. Score each area 0 to 4 as you would a BPE, and add a star where the account or the data isn't in your practice's name.

Then send me the chart with your website address. I'll tell you where I would start, and whether it needs me at all.

How an engagement starts

It starts with an email and a free look at your site, ads and local results from the outside. If it looks like a fit, I suggest a call within UK working hours, then send a written proposal with a fixed setup price, the monthly retainer, the minimum term and the notice period. Once you accept, the paid setup begins with full research into your market, your competitors and the searches patients in your catchment actually make. Strategy comes from that research, not from a template.

Send me your website address, your rough catchment and who currently handles your marketing. I will look at your site, ads and local results from the outside before any call, at no cost, so the first call is about your practice rather than a pitch. You can read more about me and my background before you get in touch.